Your problem isn’t distribution or GTM strategy.
Your problem is you’re too afraid to put your idea on the internet.
Cold Outreach Is Dead. Tweets are Raising millions….
A few days ago, I stumbled on Roy Lee’s video. You know the one and only @im_roy_lee , dropping a “BREAKING” announcement responding to a TechCrunch article.
He’s in a suit with sunglasses on, leaning into a mic with an old-school TV behind him, looking like he’s about to drop the hottest mixtape. The video just... exploded. Over 14,000 likes, 3.7 million views, hundreds of quotes and replies. People called it cringe, based, a Silicon Valley documentary moment.
But here’s the thing, Roy didn’t legally sue TechCrunch or beg for coverage from media. He posted publicly, grabbed attention and let the internet do the rest. That single post turned into a distribution machine, pulling in conversations, critics and probably opportunities he never chased.
I’ve been thinking about this a lot. I’ve seen how the game has changed. Back when I started in Web3, outreach meant grinding: cold dm,emails to investors, calls to potential partners, showing up at events, leaning on mutual intros. It worked okay, but it was pushy and exhausting.
Now? The internet has flipped it. Post your idea publicly, structured and ambitious, and if it’s real, it attracts collaborators, sponsors, builders, investors, the whole ecosystem. Attention builds credibility, which unlocks opportunities. Roy’s video is just the latest example. This pattern is everywhere online, and it’s reshaping how we build.
The Old Way vs. The New: From Push to Pull
Cold outreach used to be king because distribution was scarce. You had to hunt for attention one email, one call at a time. Networking events? Sure, if you could afford the flight. Mutual intros? Great, if you knew the right people. But the internet changed everything. Platforms like X give you infinite reach for free. Why push your pitch into inboxes when you can pull the world to you?
The shift is simple post publicly, and the algorithm plus human networks amplify it. Your idea isn’t buried in a DM, it’s out there, discoverable. People who resonate find you. No more begging; the opportunities inbound. I’ve lived this and so have others. Let me walk you through a few cases.
My Web3 Workstation in Pune
Take my own experience. Last April, I wanted to build a developer-focused Web3 workstation in Pune not a quick hackathon, but a year-long hub for grinding and shipping. Instead of emailing ecosystems like Solana or Base, I posted a detailed thread on X.
I started with a hook: “The talent’s here. The energy’s here. The builders are shipping. Let’s give them a home.” Attached a video of me explaining it from our office nothing fancy, just me in a blazer, laying it out.
Then I structured it clearly with what I wanted:
Idea/Concept: A year-long initiative for the best builders to ship daily, not just weekends.
What We Need: Funding with good ROI, technical support. Ended with “RTs = Memecoins in your wallet 🪙”
The post got 218 likes, 30 reposts, 69 replies. But the magic was in the inbounds. AND I just got a opportunity to host a 3 month residency in my city which was crazy for me....
AI FilmFestival by LocalHost
Then there’s Chandan Perla @Chandan_Perla and @localhostIND team who pulled off something much much bigger. They were organizing an AI Filmmaking Festival in Mumbai and posted about it plainly: “Getting in touch with Sam Altman is easier than reaching Karan Johar or half of Bollywood.
It exploded: 1,857 likes, 434k views, 130 replies. Inbounds poured in. Sponsors joined, buzz grew, and creators like Tanmay got involved. Even critics chimed in (”slop”), but that fueled more discussion. The public post turned a niche idea into a movement, attracting sponsors and collaborators organically.
Chanakya Shah’s Fundraising for UP&RUN
Fast-forward to recently @ChanakyaShah shared his fundraising update for UP&RUN, a hydration brand. He posted publicly about raising ₹2 crore, with ₹1.2 crore committed. He laid out his and co-founder Ritu’s backgrounds (her DTC scaling at Nykaa, his analytics pivot), recent traction, and what investors could expect: transparency, execution, no shortcuts. Invited “serious believers” to DM for the roadmap.
The result? They raised ₹1.91 crore. Over ₹90 lakhs came directly from X users. Consumers became investors. They were selective, only taking aligned backers who could open doors. The post got 1,004 likes, 116k views, and replies full of congrats and support. No pitch decks spammed; the public ask pulled in capital and believers.
Why This Works: The Mechanics of Public Posting
So why does this outperform the old ways? It’s not magic, it’s psychology and distribution dynamics.
First, public ideas build credibility faster than private pitches. In a cold email, you’re a stranger selling. Publicly, your vision stands alone people see the thought process, proof (like my hackathons or Chanakya’s numbers) and judge it raw. Transparency wins trust quick.
Second, social media is a distribution engine. Algorithms boost engaging posts: Roy’s video hit millions, Chandan’s 434k views. Free amplification to aligned audiences, way beyond your email list.
Third, people who resonate self-select. Posting shows conviction, it filters for collaborators who reply “Let’s build.” Misaligned? They scroll on.
Fourth, visibility compounds. One post sparks chains: replies to DMs to deals. Exponential, not linear like cold outreach.
At the core, it’s push vs. pull. Cold emails push your agenda; public posts pull in what’s meant for you. Roy pushed back publicly attention followed. My thread pulled partners; Chandan’s, sponsors; Chanakya’s, investors.
The New Outreach Playbook
If you’re a founder or builder, here’s how to make this your strategy:
Write Your Idea Clearly: Hook with the problem or vision. No vagueness spell it out like I did with the workstation concept.
Explain the Ambition: Why now? Why you? Chandan nailed this with the Bollywood contrast and venue gravitas.
Show the Roadmap: Measurables, like my 25 projects or Chanakya’s raise targets. Make it tangible.
Show Proof You Can Execute: Past wins, traction. My hackathons, Ritu’s DTC experience build that signal.
Post It Publicly: Use threads, videos, images. End with a soft ask: RTs, DMs, connections. Engage replies to compound.
Over time, your timeline becomes your portfolio. Consistent posts signal you’re building in public, opportunities find you.
Closing: Public Timelines Are the New Power Move
Cold outreach isn’t dead it’s handy for follow-ups. But increasingly, the most powerful stuff happens in open timelines. Roy’s video, my workstation thread, Chandan’s festival, Chanakya’s raise: these show the internet rewards clear, ambitious public ideas.
Sometimes, one well structured tweet outperforms 100 cold emails. In this distribution-rich world, why push when you can pull? Go public, and let the ecosystem come to you.